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Chinese smartphone maker Xiaomi has said it is migrating some data on non-Chinese customers away from its servers in Beijing due to performance and privacy considerations.
The company said, the data belonging to the privately owned company’s non-Chinese users will be moved in several phases to Amazon servers in the United States and data centers in Singapore.
The migration is a totally reverse from Apple’s move earlier this year to store Chinese user data with China Telecom.
User privacy is obviously a key issue for Xiaomi as it eyes overseas expansion, having risen in the three years since
it was founded to become the top smartphone vendor in China, according to industry analysts.
The company has already faced several privacy controversies, including accusations from international security researchers and a government agency in Taiwan that it funnels unauthorized user data back to its servers in Beijing.
Sources said, moving data to overseas servers has significantly boosted speed in markets such as Singapore, India and Malaysia. The company is aiming India and Brazil as its next big markets.
Companies such as Google, for instance, have chosen to store user data off mainland Chinese soil over concerns about privacy and the need to comply with Chinese censorship laws.
Moving data offshore better equips us to maintain high privacy standards and comply with local data protection regulations, said a company official.
Experts say, It is a very high priority for Xiaomi as they expand into new markets over the next few years.
The development comes days after the Chinese web monitoring group Greatfire.org accused Chinese government-affiliated hackers of seeking to obtain Chinese Apple users’ personal data, an accusation which the government has strongly denied.
Barra said Xiaomi will also begin using Akamai Technologies’s content delivery service which in the past has served clients ranging from Apple to Netflix.