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Microsoft will start selling its Xbox One video game console in China in September through its partnership with Chinese internet TV company BesTV New Media Co.
The partners will also help developers create, publish and sell Xbox One games in China and other markets where the console is sold.
Microsoft and BesTV, a subsidiary of Shanghai Media Group, formed a joint venture and invested $237 million in family games and related services in September, last year.
Last week, Shanghai’s government said console makers such as Microsoft, Sony and Nintendo will be able to manufacture and sell consoles in China through “foreign-invested enterprises” in Shanghai’s free trade zone.
China had banned game consoles in 2000, citing their negative effect on the mental health of its youth. It temporarily lifted the ban in January.
Pirated and smuggled consoles have been available in China during the ban, but they sold poorly as Chinese gamers predominantly play PC and mobile games.
Microsoft has sold more than 5 million Xbox One video game consoles to retailers since its launch in November.