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In a latest development, Twitter has announced a deal to stream US college sports matches, boosting its live television offerings as it tries to lure more users and revenue.The social networking site will be the top streaming partner for PAC-12 Plus, a broadband network of live events produced by the dozen universities in the conference.
At least 150 games are to be streamed on Twitter during the coming academic year.
Twitter chief financial officer Anthony Noto said in a joint release that it is the fastest way to find out what is happening in live sports.
The alliance promised to raise the exposure of PAC-12 games, making the events easily available on a service many fans already use, according to PAC-12 Networks president Lydia Murphy-Stephans.
A roster of school-produced events focused on Olympic sports was to include soccer, volleyball, gymnastics, baseball, ice hockey, swimming, track, tennis and water polo.
Matches will continue to be streamed online at pac-12.com. The two most followed sports, basketball and US football, were not mentioned as part of the streaming partnership. Those college sports typically generate hundreds of millions of dollars in revenue from cable or television broadcast contracts. Twitter has been beefing up its live streaming offerings. The company also collaborated with cable sports powerhouse ESPN on a Wimbledon tennis tournament finals stream last week. The San Francisco-based company announced a $10-million deal in April with the National Football League to stream professional US football games on Thursday nights.