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Twitter chief Dick Costolo has confirmed that a relationship with Google has been rekindled, though he has refused to reveal further details.
The agreement will make Twitter messages more visible on the Internet, according to media reports with tweets showing up in Google searches as soon as they are posted.
Costolo said during a quarterly earnings call with analysts that the company has a relationship with Google though he didn’t want to speak further.
When pressed, Costolo said that renewing its alliance with Google was driven, in part, by the opportunity to drive tremendous amounts of attention to Twitter given the online search giant’s scale and scope.
Deutsche Bank analyst Ross Sandler said in a research note that the tie-up could be the catalyst to push shares meaningfully higher and enable Twitter to add users.
Twitter chief financial officer Anthony Noto declined to provide analysts perspective on any revenue considerations stemming from the Google alliance.