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Mario, the world’s favourite plumber has come to iPhone. The most iconic game character of all time was finally making a run for the most popular computing gadget on the planet.
The announcement was made recently made by Apple and the company had invited Nintendo’s iconic game designer Shigeru Miyamoto.
Not many people are more revered in the tech industry than Miyamoto. He is possibly as revered as Apple’s late co-founder Steve Jobs.
The game in question also looks interesting. Nintendo has built a new Mario game called Super Mario Run and it will be launching in the Holiday season. It will be a paid game, but Miyamoto said that this game will be an one time purchase. Out of the 500 million games available on the app store, this game alone could be a reason to buy an iPhone.
Now, it is quite clear, as a part of Nintendo’s new business strategy this game will eventually make its way down to Android. However, the longer it stays an iOS exclusive, the longer Apple will have a key differentiator which will be incredibly compelling, attracting
an audience spanning generations.