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Starbucks is releasing a Christmas Tree Frappuccino The festive drink starts with a Peppermint Mocha Crème Frappuccino, and is then topped with Matcha whipped cream, which is supposed to look like a Christmas tree. The tree is decorated with caramel drizzle for garland, candied cranberries as ornaments, and is topped with a strawberry.
The limited-edition drink will only be available for a few days, starting Dec. 7 through Dec. 11 at participating stores in the U.S. and Canada.
Starbucks has been the center of a faux war on Christmas in recent years, which started through a series of trolls and digital pitchforks on social media, was later fueled by a call for boycott from then candidate Donald Trump, and highlighted by the viral media.
People said that Stabrucks’ new holiday cups were not Christmas-y enough in 2015. This controversy followed into 2016, and finally, this year, people alleged that its cup pushed the gay agenda.
While the whole Starbucks Christmas controversy can seem silly and troll-y to some, it comes at a time of extreme media scrutiny, and puts a spotlight on a major issue that can sometimes go overlooked in viral media.
Rounding up a handful of tweets from a few trolls and extremists can shift public perception, and create a dialogue that is not only inaccurate, but incredibly irresponsible. Additionally, sarcasm isn’t always translated well through text, and readers often look at a headline and do not commit to the reading the entire piece.
Starbucks’ war on Christmas is a perfect example of how the media can pick out a snappy headline, creating an entirely new story for years to come.