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KFC garnered a lot of accolades for its recently launched 5-in-1 Meal Box. And the fast-food chain has now introduced an all new ‘gadgety’ variant of the same box. The limited edition box comes with a built-in power bank. Dubbed as ‘Watt a Box,’ it lets you charge your smartphone as you go about enjoying your meal. The company has said that a few lucky customers at select KFC stores in India will get a chance to have their 5-in-1 Meal served in ‘Watt a Box’. Along with this, users can also participate in an online contest on KFC India’s Facebookpage and win more of these limited edition boxes.
Speaking about the same, Lluis Ruiz Ribot, CMO, KFC India said, the company has launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for the customers. With the launch of Watt a Box, KFC has gone a step ahead and also introduced an element of utility into the box. People spend a considerable time on our smartphones daily, and the phone battery going dead is almost like a nightmare! No longer is that the case, with the Watt a Box around.
In the past too, food chains have tried to give a tech twist to their offerings. For instance, Pizza Hut delivered pizzas in specially-designed boxes that could convert into pseudo movie projectors. The boxes consisted of a pop-out hole on the side, and users just had to slip in a lens into it.
Recently, McDonald’s also ran a similar promotion. The fast-food chain partnered with Rovio and Sony to create 360-degree videos, intended for the promotion of Rovio’s Angry Birds movie.