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According to reports, Apple Inc is likely to bundle the subscription music service it bought from Beats into its iOS operating system early next year.
The inclusion of the paid-for Beats service in an iOS software update would be instantly made available on millions of iPhones and iPads, by March next year, said sources familiar with the situation.
The move will also mark the company’s first big push into subscription music at a time when downloads from its iTunes are in decline.
The service, which is likely to be renamed under the iTunes label, will have to cross swords with music streaming services like Spotify, Pandora, and Soundcloud.
Google Inc has said that YouTube is rolling out a long-awaited paid monthly music subscription service called YouTube Music Key.
Apple, which bought music streaming and audio equipment company Beats in May for $3 billion, could not be available for comment.