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Microsoft has tied up with a relatively less known Chinese search engine, Sogou , to launch a new English language search portal. Microsoft is yet to confirm about the deal. It is not clear whether the Sogou deal will fill the void created by the closure of cn.msn.com, the Chinese language version of msn.com
The US giant entered into a deal with Baidu, the biggest Chinese search engine last September to make Baidu.com the default search engine and home page in China for users of Microsoft’s Edge browser. It was part of Microsoft’s effort to propagate the use of Windows 10 in China, and counter the extensive use of pirated versions of Windows. The fate of the Microsoft-Baidu deal hangs in balance.
It is to be mentioned that the Sogou deal comes in the midst of a government investigation into Baidu’s practises after a college student died during cancer treatment, which had been advertised in the search engine. The government has asked Baidu, which accounts for 70 percent of the search engine market in China, to revamp its operations. It has also been asked to limit the use of advertorials, which can be mislead people into believing they are genuine advise. Sogou said it will leverage the global search technology of Microsoft’s bing and provide English-language web information and academic data to better serve Chinese’s increasing demand for global information.
It will launch a new service that will help Chinese users get access to trillions of pieces of English-language information.
The service is able to automatically translate Chinese language search requests and get users English-language research results, it said.