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Despite launching its last flagships, the Lumia 950 and 950 XL, in November 2015, Microsoft’s not giving up on phones yet. In fact, Microsoft’s future devices may not even look like phones as we know them today.
The company’s CEO Satya Nadella said the company’s still committed to mobile and will probably make more phones, but they’re looking to take an approach similar to its Surface devices to reinvent the product category.
Nadella said the company picked a very specific area to focus on which is management, security, and this one particular feature that we have called Continuum, which is a phone that can even be a desktop to focus its mobile efforts on. Unfortunately, betting on Continuum as a killer feature turned out to be the wrong move.
If Microsoft’s learned its lesson, it won’t try to make the phone a PC again. Instead of trying to win a fight it’s already lost, Microsoft’s now looking to the next big thing. It worked with the Surface Pro, and the company’s applying the same strategy with HoloLens, betting on mixed reality becoming the next big computing platform.