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In a latest development, China’s Lenovo Group is ready to break into mature markets this summer with the launch of its new smartphone which sports augmented reality features developed under Google’s Tango project.
Chief Executive Yang Yuanqing said that the device which was announced at the 2016 CES consumer electronics show in Las Vegas in January, will launch in July. He, however, declined to give additional information he said that the phone will include Google’s Project Tango technology and more.
Project Tango combines 3D motion tracking with depth sensors to give a mobile device the ability to know where it is and how it moves through an area, creating the potential to use augmented reality features on the phone. The augmented reality software, then overlays text or graphics on the real-life image. It differs from virtual reality, which sees to simulate real-world views.
Experts say, the phone should boost Lenovo’s presence in mature markets such as North America, where the smartphone market shrunk slightly last year, by 0.4%, according to data from research firm Canalys.
It is to be mentioned that Lenovo bought Motorola Mobility from Google for $2.9 billion more than a year ago, positioning it as the world’s fourth-largest smartphone maker behind, Huawei, Apple and Samsung Electronics, according to Gartner.
Western markets make a tiny contribution to Lenovo’s sales, excluding Motorola, accounting for just 0.3% of its total in 2015, according to research group IDC. In contrast, 35% of Motorola phones went to Western Europe and North America. Yuanqing expects the new device to boost overseas sales and will also have a positive impact on China.