Lego Life is a digital space where children under 13 can share their block-based creativity.
Designed for tablets and available as an app for Android, Apple and Amazon devices, the platform has been in beta testing mode for several months.
Although very basic for the moment at least, users can create a profile and then use their account to share images of the things they’re building with the wider community; the steps taken behind the scenes to ensure it’s safe for children are anything but simple.
Children can only join the network via their parents’ email address and contact details. It is to be mentioned that no real names or details are allowed on the site. all users are assigned randomly generated names and the same goes for photos. Instead of a profile picture, users get a customized Lego mini figure as their avatar.
As for potentially offensive comments, all submissions are physically moderated by staff and though a picture can be given a title or explanation, those viewing it will only be able to comment via Lego’s own set of emoji.