Keventer Pioneers In Food Processing And Packaging Food

Keventer Agro Ltd. a west-bengal based company is a pioneer in food processing and packaged food industries. The company is being carried forward by Mr. Mahendra Kumar Jalan and his team.

The seed of the company was sown by Edward Keventer 125 years back. The MKJ group took over Keventer in 1984 with the objective of providing good quality of life to the people.

The company ensured that that brands like Metro Dairy, Frooti and Bailey become frontrunners in their respective categories. The credit for creating the fruit beverage category in eastern India goes to Keventer.

The company believes that innovation is the only mantra for corporate growth and survival. It has one of the best infrastructures. It has a fully automated, ISO 9000 and HACCP certified plant that employs around 450 skilled people and around 200 people engaged in distribution throughout the eastern part of the country.

It also has a wide network of channel partners comprising of 450 distributors, 14 super-distributors and 100,000 retail outlets.

Keventer has diversified to processing and packaging in PET bottles after having been the first to introduce aseptically packaged cartons in the fruit beverage category. The Special Purpose Vehicle (SPV) for Bhagalpur project has already been formed and registered in the name of Keventer Food Park Infra Ltd.

Keventer Agro Limited has also started to cater to institutional segments, super markets and retail chains by providing specialized facilities in its Packaging Centre including supply of good quality fruits and vegetables. It has also set up a pilot project to study different factors affecting fresh produce and the technological interventions to handle these, in order to preserve freshness and to create a win-win situation for both farmers and the consumers.

The company has emerged as India’s leading exporter of mango pulp supplying to companies in Middle East, South East Asia and Europe. Other Group companies of Keventer / MKJ Group are Keventer Projects Ltd., Metro Dairy Ltd., Candico India Ltd., Bengal Port Pvt. Ltd. and MKJ Tradex Ltd.

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