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Instagram is now preparing to introduce live video, joining the likes of Facebook Live, Twitter’s Periscope and YouTube Live.
It is to be mentioned that media reports recently published screenshots and a short video of what appeared to be a live video feature Instagram was secretly testing.
Instagram declined to comment on the feature. The company frequently tests new features with small groups of users; the tests, however, aren’t confirmation that they’ll ever become official (some never get released to everyone). But live videos are definitely coming.
Reports confirmed the company is planning to bring live video to its massive 500 million-plus monthly active users.
The report didn’t mention when live videos will be rolling out to Instagram. Introducing live videos will further bolster Instagram as theplace to create and share videos. With more than 100 million daily users viewing Instagram Stories since the feature launched this summer, there is a tremendous opportunity to leverage these eyeballs as they shun traditional video TV broadcasts for live content that’s more personable and authentic.
It would be interesting to watch how Instagram’s live videos will affect Facebook Live. The two will, no doubt, be able to co-exist, and Facebook, which owns Instagram, will reap benefits from both platforms.