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Google is planning to roll out a new system in which it helps news publishers zero in on potential subscribers in exchange for revenue split-but the search giant says the feature is not anywhere near release.
The search giant has reportedly been in talks with major news organizations for some time about the possibility of applying data similar to that which it currently uses to target online ads to help the media customize subscription offers.Google’s news chief Richard Gingras has said the revenue split in any such model would be much more rewarding to publishers than the company’s advertising model, which gives 70 percent of revenue to websites.
According to Gingras, Google does not plan on pursuing a business model like Facebook, which is trying to corral publishers into offering up subscriptions via its native Facebook Instant article format. Since Facebook already drives the vast majority of social media traffic to US sites, the Instant model has spurred fears the network was trying to drive the media further into its walled garden.
But while many of media’s current problems arguably have to do with monopolization of their access to readers by tech giants, digital publications will probably find it hard to turn down a tool which could boost fledgling subscription numbers.