Google Is Preparing To End Search

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Google recently launched a personalized news feed on the company’s flagship app, and it will soon rollout to browser versions of google.com.
The update is a huge deal for a couple of reasons, first, it will be the most radical change to Google’s famously simple home page since 1996, or at least since the its big push behind Google+, which began in 2011 an has since been deemed a failure. It also positions the search giant to compete directly with the Facebook News Feed, which generally provides the same type of information like sports scores, viral videos, and news.
But most importantly, the takeaway from this is that Google is trying to protect itself from larger shifts in the way people spend time online. Digital services are becoming increasingly more reliant on artificial intelligence to predict what you’re looking for in that exact moment. Google is no exception.
The company recently launched a personalized news feed on the company’s flagship app, and it will soon rollout to browser versions of google.com.
The update is a huge deal for a couple of reasons: First, it will be the most radical change to Google’s famously simple home page since 1996, or at least since the its big push behind Google+, which began in 2011 an has since been deemed a failure. It also positions Google to compete directly with the Facebook News Feed, which generally provides the same type of information like sports scores, viral videos, and news.

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