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Google has reportedly inked a deal to buy Twitch to the tune of $1 billion, according to the well-placed sources.
The search giant’s purchase of the video game live streaming company was first rumored in May for the same amount. The media reports had also reported in May that talks were still in the early goings.
Neither company has come forward to confirm the sale nor isn’t the exact price known either.
Sources, however, said Google-owned YouTube is spearheading the acquisition.
Taking on a huge video game streaming business would be a coup for YouTube in the burgeoning world of spectator gaming.
Twitch lets gamers, both casual and competitive, stream their play online and it’s a popular platform. In February it ranked fourth in peak US internet traffic behind Netflix, Google and Apple.
Twitch reached one million broadcasters that same month and counted more than 45 million unique monthly visitors.
Bring it in partnership with YouTube, the largest online video platform on the planet, and Twitch could be soaring in the streaming stratosphere before long.