FTC settles ad issues on PlayStation Vita gaming console


The Federal Trade Commission has said, Sony Computer Entertainment America has agreed to settle allegations it misled consumers about features of its PlayStation Vita handheld gaming console.

According to the settlement, the Japanese giant will stop making the inaccurate claims and will give people who had purchased the device either a $25 refund or $50 voucher to buy other games.

It may be noted that Sony and its advertising company, Deutsch LA, had claimed inaccurately the console would enable consumers to play remotely and would allow them to begin a game on the PlayStation 3, then move to the smaller Vita without losing continuity.

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The FTC also said that people who bought the 3G version of the PS Vita were told that they would be able to engage in live multiplayer gaming with the device when in fact they could not.

The Commission also settled with Deutsch LA, which prompted its staffers to praise the device on Twitter without also instructing them to disclose their relationship to Sony.

Deutsch LA prepared the advertising for the launch of the PS Vita and either knew or should have known that the ads were misleading.

Jessica Rich, director of the FTC’s Bureau of Consumer Protection, in a statement, that companies need to be reminded that if they make product promises to consumers — as Sony did with the ‘game changing’ features of its PS Vita — they must deliver on those pledges.

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