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The ouster of Brazil has broken million of hearts across the globe but something else has also been broken. The Fifa World Cup 2014 has outshined the amount of data downloaded from the internet compared to any other tournament.
The new record is due to the increase in the number of fans watching games on the web through licensed Fifa platforms which allow live streaming of the games.
Fifa World Cup has been the biggest multimedia sporting event in history with more people watching matches and highlights online than ever before. World Cup’s legal online streaming is available in 10 countries and can reach 500,000 active users in prime time while the Fifa smartphone app was downloaded more that 10 million times since its release in June. The effective marketing has contributed to the increase in the TRP ratings of the world cup in the countries even where the game is not so popular.