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Social media giant Facebook has introduced a technology by which the advertisements on the platform would bypass the adblockers on desktop browsers making it harder for people to avoid seeing them. The Menlo Park-headquartered company has also asked its users to identify which ads they do not like to allow the firm to collect in-depth information for marketers. Facebook commissioned a research to investigate why 70 million Americans and nearly 200 million people worldwide use adblockers The main reasons cited for using ad blockers include avoiding disruptive ads (69 per cent), ads that slow down their browsing experience (58 per cent) and security/malware risks (56 per cent). Meanwhile, Adblock Plus, a leading adblocking company, responded to Facebook’s action.