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Facebook is now prompting some users to watch Live broadcasts via a small autoplay window that pops up in the bottom right of Facebook’s app.
Appearing recently for some users globally on iOS, the notifications show video from Facebook connections or pages a user may have subscribed to. Fairly unobtrusive, the pop-up emulates the video-minimising window used by some news sites.
While the mini Live video plays automatically, it can either be closed or it will disappear on its own if the user decides not to engage. Facebook wants its users to share and watch Facebook Live videos, data limits be damned.
The social networking giant has shelled out for a fairly unprecedented national marketing campaign in the U.S. Some of the ads, which have been seen on buses and billboards, offer step-by-step instructions on how to use the Live feature.
To boost video discovery, the company has also rolled out a “Video” tab in the U.S. to some Android and iOS users.
While Live has novelty, it’s hard to say whether ads or autoplay prompts will significantly improve its reach. Facebook is clearly not about to give up.