Facebook losing charm to Snapchat: Study


Believe it or not! A study done on 170,000 internet users across 32 countries has found that more and more teenagers are now moving to instant messaging apps than on Facebook.

The study suggests that nearly 66% of teenagers, aged 16-19, in the US and Britain said they were using Facebook less frequently.

While the teenagers are not off the social networking site completely, the interactions have dropped and the group is more passive about the site as a whole, revealed the new ‘Social Summary for Q3 2014′ from market research firm GlobalWebIndex (GWI).

The findings showed that even though Facebook has more users, activity such as photo sharing and messaging has lessened by 20% points in the last two years.

Nearly 30% of teenagers agreed that they are not on Facebook as often because their friends have gone on Instagram and other messaging apps.

The report found that although Facebook has a drop in active users, its Messanger is not very popular among teenagers, even leaving WhatsApp behind as the most used messaging app.

Snapchat turns out to be the real winner among teenagers. The report further said, Snapchat has the youngest audience of any social app and usage ranges from 25% to 40% of all online teenagers in key markets such as the US, Britain and Canada.

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