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Facebook has decided to shut its 2-year-old Gifts shop on Aug. 12. The move has been made to let other ways to let consumers buy products on its website.
The social networking site said, they have been using everything from Gifts to explore new ways to help businesses and developers drive sales on the web, on mobile, and directly on Facebook.
Facebook Gifts opened in 2012 as a way for users to buy gifts such as socks and teddy bears. The service, however, stopped selling physical goods after a year, offering only gift cards from more than 100 merchants including Starbucks, Best Buy Co and Barnes & Noble.
Earlier this month Facebook said it was testing a special “buy” button for products advertised on the social network.