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Facebook has launched a new feature called Slideshow for doing business using its platform. The new feature is a lightweight video advertisement made from a series of still images, which is easy for advertisers to use and is engaging for people, the company said in a blog post.
As people continue to connect to the micro blogging site, Facebook using different connection speeds and device types, plus as video consumption moves to mobile — video can also be challenge to advertisers. Facebook said the new feature will be rolled out soon starting with Ads Manager.
The company officials said, idea is to make it easier for small businesses with no video expertise to create engaging ad experiences that will work well even when people have spotty internet connections.
As the name would suggest, these ads won’t be videos, per say, but slideshows of different pictures with text layered on top.
At this point, advertisers can’t add sound, but Facebook says to “stay tuned” for more Slideshow improvements to come.