Facebook Closes Newsreading App Paper

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Facebook has decided to shut Paper, a newsreading app that provides customized news spanning politics, technology, food and other fields. The users who visited the appreceived a message saying the app would no longer function from July 29.
According to research firm App Annie, Paper has not been among the 1,500 most-downloaded apps since December 2014. Introduced in January 2014, Paper heralded a new design era at Facebook.
Paper has given way to Instant Articles that will give users a better and faster reading experience — whether it is news, views or opinion pieces. With Instant Articles , publishers around the world can have full control over the look of their stories as well as data and ads. They will have the ability to bring their own direct-sold ads and keep 100 per cent of the revenue, and track data on the ads served through their existing ad measurement systems or they can monetise their content through the Facebook Audience Network. Additionally, the publishers can use their existing web-based analytics systems to track article traffic or use third-party providers.

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