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A Chinese liquor company is selling a lifetime supply of baijiu, a Chinese liquor, for just 11,111 yuan ($1,673).
According to Jiang Xiao Bai, the company, its promotion is limited to the first 33 customers, who will receive a carton of baijiu, which contains twelve 100ml bottles, every month, until their death. If they do pass on within five years of their purchase, the alcohol supply can be transferred to a family member.
The sales stunt is part of the upcoming Nov. 11 Singles’ Day sale in China known as the world’s biggest sales event, selling out Black Friday in the U.S. over three times last year.
Jiang Xiao Bai is running its sale on Alibaba’s Tmall platform, which caters to brands that want to list officially on the e-commerce site.
It’s worth noting that baijiu isn’t your regular corner store liquor.
Baijiu, which literally translates to white liquor, has an average alcohol content of 52 percent.
The Chinese beverage is usually made from sorghum, wheat or rice and is usually drunk as a shot in China.
Jiang Xiao Bai’s supply of liquor however, does contain a lower alcohol content than traditional recipes, at 40% — a figure that still rivals most hard liquors. The company’s packaging also shows that it’s marketed towards a younger audience.
Each customer who takes up the package is awarded a certificate, which states that they’ll receive twelve 100ml bottles a month.
The certificate also states that customers will be allowed a full refund if the company fails to deliver.