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A latest survey puts Australians in the top consumers when it comes to online shopping among developed nations.
The annual World Internet Project has found that the number of online purchases made by Australians grew by more than 46 percent between 2011 and 2013.
The monthly value of online purchases per person grew by nearly six percent to $218.
In Australia, the survey projected, men still lead online spending, buying $229 of goods a month compared to $204 for women.
Around half the Australians who shop online mostly used local websites.
At least 79 percent of Australians preferred to shop online locally rather than overseas.
The survey also confirmed the growing trend for consumers to research product features and prices online before buying either online or in-store.