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Apple is set to relaunch the 8GB version of the iPhone 4 in the Indian market after losing sales and market share in the middle segment to rival Samsung in the last quarter.
The US company, pressing hard to raise its market share in India, will price the device at around 15,000 through buyback and EMI schemes compared with its old retail price of Rs 26,500, if rumors are to be believed. The model launched three years ago has been succeeded by the 4S, 5, 5c and 5s, the last of which starts at Rs 53,500.
Since Apple stopped production of the iPhone 4 last August-September, the company is likely to source unsold inventory of the model from around the globe for the Indian market. However, this could not be independently verified.
The company’s decision to stop selling the 8GB iPhone 4 in the last quarter to push its latest devices helped the company gain value share but meant ceding ground in unit sales, with the 5c not reaching expected numbers and the company having no presence in the sub- 30,000 segment.
Apple’s market share in the Indian smartphone market peaked to more than 4% in October-December 2012 and January-March 2013 before dwindling to 1.4% in October 2013, according to CMR data. Samsung’s share, in contrast, rose to 42% from 33% in the same period.