Apple Watch Hits A Blockade Roadblock In Switzerland

In a setback for Apple, the company is unable to launch its new smartwatch in Switzerland until at least the end of this year thanks to an intellectual property rights issue.
What’s the problem?

The US tech giant cannot use the image of an apple nor the word “apple” to launch its watch within Switzerland, because of a patent from 1985, citing a document from the Swiss Federal Institute of Intellectual Property.

The document, reprinted on the RTS website, was published by trade magazine Business Montres & Joaillerie.

The patent is set to finish on Dec. 5 of 2015. The right currently belongs to William Longe, who owns watch brand Leonard that first filed the patent.

Apple did not immediately comment on the matter. The Swiss Federal Institute of Intellectual Property could not immediately be reached outside of normal business hours.
The Apple Watch, the firm’s first new device since Tim Cook became CEO, will be available in stores in nine countries on April 24.

The world’s largest watchmaker Swatch unveiled its riposte to Apple’s smartwatch last month. It also announced a plan to put cheap programmable chips in watches that will let wearers from China to Chicago make payments with a swipe of the wrist.

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