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As per new reports, Apple Watch has captured more than 50 percent of the smartwatch market in Australia followed by the Samsung Gear and Fitbit Blaze.
That’s after a slow start for the smartwatch category generally. According to technology analysis firm Telsyte, smartwatch sales made up one third of the wearable technology market in the first half of 2016 compared to less than a quarter in early 2015. Sales of smartwatches grew by 89 percent in the first half of 2016 compared with first half of 2015.
While there was reluctant uptake of the product initially, growth can partially be attributed to the number of apps available,
It is to be noted that one particular feature of the Apple Watch that makes it attractive to the Aussie consumer is contactless payments. Australians already have a high uptake of contactless payment cards and devices, and the ease of use of Apple Pay on the smartwatch makes it particularly appealing.
The other Australian trend supporting an uptick in the smartwatch market is the explosion of people buying smart fitness bands. “Consumers that are ultra-fitness savvy have graduated in many instances to smartwatches — not just Apple but other devices,” he added.
It’s been well documented that the Apple Watch was not a killer success on launch for Apple and consumers are still getting comfortable with the idea of electronic wearables.
It’s been well documented that the Apple Watch has not been a killer success for Apple and consumers are still getting comfortable with the idea of electronic wearables.
In the first half of 2016, a little more than one million smart wearable devices were sold in Australia.