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The smartphone giant has reportedly acquired AI startup Turi for $200 million. The acquisition reflects a larger push by Apple into artificial intelligence and machine learning. It also promises to further increase the Cupertino, California-based company’s presence in the Seattle region, where Apple has been building an engineering outpost for the past two years.
Incidentally, this is Apple’s standard reply to queries regarding acquisitions made by the company. Seattle-based Turi offers machine learning tools. Turi toolkits simplify development of machine learning models. Each incorporates automatic feature engineering, model selection, and machine learning visualizations specific to the application.
Apple has also acquired some other machine learning and AI-related startups in recent months like VocalIQ, Emotient and Perceptio. The company uses artificial intelligence to power its Google Now and Microsoft Cortana-rival Siri. The iPhone maker, however, is also said to be working on some other AI-based initiatives too.