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Amazon.com Inc is set to launch its long-rumored smartphone in the second half of the year, if sources are to be believed. The market has so far been dominated by Apple and Samsung Electronics.
Sources pointed out, the company has been busy demonstrating versions of the handset to developers in San Francisco and Seattle. Amazon plans to announce the device in June and ship to stores around the end of September.
Amazon recently launched its $99 Fire TV video-streaming box and its Kindle e-readers and Fire tablets already command respectable US market share after just a few years on the market.
The company has previously played down rumors of its plunging into the smartphone market which is highly competitive with Apple and Samsung occupying the chunk of the market share.
Recently, both the companies have been struggling to maintain margins as new entrants such as Huawei and Lenovo target the lower-income segment.
Amazon intends to equip its phones with screens that display three-dimensional images without a need for special glasses.