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Amazon India has announced the launch of its much anticipated global program – Amazon Launchpad in India. This program will make it easy for Indian Startups to launch, market, and share their products to millions of Amazon customers across India and the world through a dedicated store.
Amazon Launchpad has collaborated up with various partners operating in the ecosystem, such as DIPP’s Start Up India initiative and will offer Startups a streamlined on-boarding experience, access to custom product pages with unique content, marketing support to aid product discovery, and access to Amazon’s global customer base & fulfilment network, all geared toward helping Startups scale up their businesses and successfully launch their innovative products. With this unique program, Indian Startups can overcome many of the challenges associated with launching new products.
It is to be mentioned that the new Amazon Launchpad store on Amazon.in features over 400 innovative products ranging from Wearable Technology, Smart Homes, Food & Beverage, Health monitoring, Educational Toys & more. Featured Indian Startups include Witworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies among others
Globally, Amazon Launchpad works with more than 100 venture capital firms, crowd-funding services, and accelerators/incubators. In India, Amazon India has partnered with Startup India, NASSCOM 10,000 Startups and Indian Angel Network (IAN), amongst others, to help identify and enroll Startups from their network/portfolio. Amazon has also roped in a few strategic partners such as NITI Aayog, Government of Maharashtra, Government of Telangana and TiE.