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Alibaba Group Holding Ltd has went public with a new drive to display its determination to stamp out fake goods, urging brands to help its anti-piracy campaign rather than trade rebukes on the issue.
The US-listed online shopping powerhouse has been dogged by accusations its sites are flooded with copy-cat products, culminating with its ejection this year from a US-based anti-counterfeiting alliance only weeks after being admitted. At an intellectual property conference it’s hosting in Hangzhou, Alibaba unveiled a new online system to help track and remove fakes as its top anti-piracy official called for more cooperation with makers of branded goods. It is to be mentioned that the company took an embarrassing hit in its fight against fakes earlier this year when it was forced out of the Washington-based International AntiCounterfeiting Coalition. This came after a mutiny by members of the group, including US luxury goods makerMichael Kors Holdings and French group Kering SA’s's Gucci brand, against the Chinese firm.