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The device from French-based startup Kolibree aims to reinvent oral care.
The Kolibree toothbrush includes a sensor which detects how much tartar is being removed in a brushing. It also records brushing activity so users can maintain a consistent cleaning each time.
The device conveys the information wirelessly to a smartphone app a particularly useful aid for parents who want to monitor the teeth cleaning efforts of small children.
The app can tell users if they have missed hard-to-clean areas or are not getting a thorough brushing.
The app, which is open for developers to add on other programs, aims to increase motivation and make the experience more fun.
The self-funded startup created by Loic Cessot, and former Microsoft and Google executive Thomas Serval plans to release the toothbrush worldwide in the third quarter, getting a boost from a crowdsourcing effort.