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The Indian handset industry is going through constant flux. There are plenty of interesting stuffs that we are seeing right now and will continue to see as more and more international players try to tap the growing market. We have made six predictions that we think will come true this year.
1. Close battle
We believe it would be a close battle between Samsung, Micromax and Nokia for the number one spot. The gap between the players may decrease even further and there is also possibility that equation may change in 2014.
2. Not just Android tablets
The Indian market has been flooded with Android tablets because they are pocket friendly. However, we feel that it will change in 2014.
Apple has already offering lucrative bundling offers and EMI schemes for selling their iPhone and we expect the same kind of marketing strategy to be passed on to iPads as well.
3. Do-or-die year for HTC
Things have not been very rosy for HTC in the recent past even globally and the same story holds true for the India market. We think it will be a make or break year for HTC in India and we are all hoping that HTC does create some magic with HTC One 2 or HTC M8.
4) Colors to rule the world
It was earlier only Nokia that offered handsets in various colors, now the trend is catching on. There is already Apple that is offering a very different gold color option. We hope the Indian smartphone may also get on to color brigade.
5) Rise of the Indian brands
Indian handset maker Micromax has already made a mark for itself. There are even others who are following its footsteps. We feel that one of these brands will strengthen itself and fortify its brand value in the year 2014. In our opinion the race is mainly between Lava, Xolo and Spice with. Karbonn lagging far behind.
6) Motorola’s re-entry in India
There have been plenty of rumours regarding Motorola planning to re-enter the Indian market. Though there are still questions remaining as to how will they market and service their smartphones; but Motorola Moto G, we are really looking forward to having you.
“So be smart while choosing your cell phones, after all it’s your style statement.”